1948
How the PUMA Suede Defined More Than a Silhouette
[13/01/26]
Few silhouettes today achieve an alchemy of function, style and meaning – but the is one such anomaly. Since the lineage's inception in 1968, the silhouette has been a vessel for identity, a canvas for creativity and a conduit for cultural expression. Its trajectory is not just a story of design evolution, but a journey packed full of movements, people and subcultures that have claimed it their own – from Olympic tracks to the streets of New York, from skateparks to underground music venues and beyond.
Icons of every generation have embraced the PUMA Suede – from Tommie Smith’s protest on the Olympic podium to the b‑boy crews in NYC who adopted the silhouette a decade later – and today it remains a staple for streetwear enthusiasts, skate fans and those serious about shaping their own style game.
▌How the PUMA Suede Defined
[Intro]
[1960s]
[1970s]
[1980s]
[1990s]
[2000s]
[2020s]
[2025]
[Colab Highlights]