HAL STUDIOS x ASICS Explore 'The Architecture of Everyday Life'

If 2026 needs a starting point, look no further. John Bouquet's and have marked the spot! Following the duo's previous , the 2.0 debuts as the first part of the 'H.S.D.T. Signature Series', a project built around material intelligence, cultural memory and design that knows its role.

Guided by the idea of 'The Architecture of Everyday Life', the upcoming release draws its identity from New York City’s everyday structures. The design highlights the city’s supporting elements: scaffolding that shapes the streets, steel frames tucked behind buildings, and concrete surfaces worn by years of use. These details are then translated into a palette and texture that feels grounded, practical and intentionally restrained.

The series opens with two colourways that act as markers. 'Shaolin ’93' reflects the warmth and density of early-1990s New York, a time defined by creative momentum and cultural exchange. Meanwhile, 'Queens ’94' shifts toward cooler, more restrained tones, mirroring the city’s infrastructure and precision. Each colourway offers a distinct perspective while remaining rooted in the same environment.

Blending ASICS’ technical foundations with HAL STUDIOS’ philosophy-led material play, the GEL-NYC 2.0 feels engineered rather than styled. Nothing extra, nothing wasted – just thoughtful design doing the work.

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