JJJJound’s 990v4 Proves the Power of a Perfect Shade of Brown

and are back in the studio tweaking tonal paletes, this time dragging the into their earthy, mushroom-foraged universe. First spotted on JJJJound’s socials, the pair quickly sparked chatter. And fair enough – when JJJJound lean into their moodboard minimalism, sneakerheads lose their minds.

This one hits every note JJJJound loyalists froth over. The upper runs a full gradient of terra firma hues: dusty suede up front, deeper perforated overlays through the midfoot, and chocolate mesh holding the whole thing together like a well-seasoned stew. A dark navy ‘N’ logo slices down the side, cream laces provide the palate cleanser, and a hint of metallic detailing stops it from looking like you’ve literally been kicking tree stumps. It’s restrained, obsessive and easy to wear – everything a JJJJound New Balance should be.

Underfoot, the 990v4 does what the 990v4 does: ENCAP cushioning for perennial comfort, the sleeker V4 panels for a cleaner silhouette, and that legendary Made in USA build-quality. Compared to the v3’s chunkier vibe, this is the refined sibling – a perfect canvas for JJJJound’s monk-like modesty.

For those catching ZZZZ’s on JJJJound, the label was founded by Justin Saunders, and began began as an online moodboard that quietly shaped the internet’s taste long before ‘curation’ became a job title. As the project evolved into a design studio, its footwear collaborations stuck to a rigid philosophy: disciplined minimalism, precise material choices and a belief that understatement is a superpower.

No release date yet, but don’t kid yourself – when these drop, they'll be hoovered up quicker than you can tie your laces.

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