Fuzzy Feels Only: Joe Freshgoods Teases His Cosiest New Balance Yet

is back in his bag – literally. The Chicago polymath has linked up with once again, breathing new life into the silhouette with a duo that trades hype for heart. Dubbed ‘Hand-Me-Downs’ and ‘Bag Lady’, the pack flips nostalgia into texture, wrapping the New Balance runner in fuzzy overlays, fluffy laces, and that unmistakable JFG charm.

The ‘Hand-Me-Downs’ pair goes dark – black mesh and deep charcoal suedes meet multicoloured fuzzy overlays that give it a worn-but-loved energy. The lighter ‘Bag Lady’ keeps things soft and creamy in off-white tones, layering the same plush fabrics for a gentler, lived-in feel. Both lean into Joe’s storytelling DNA: sneakers that look like they’ve already lived a few good lives.

Underneath, the ABZORB-cushioned midsole keeps the ride plush, while the 2010’s bulbous shape channels that chunky early-2000s energy New Balance built its legend on.

Since his first collaboration in 2020, Joe Freshgoods has built one of the most distinctive runs in New Balance’s modern history. From the pastel-washed to the narrative-rich ‘Inside Voices’ and every release has felt like a love letter – to community, to emotion, to Chicago itself. With the 2010, Joe once again turns everyday nostalgia into design language, proving his partnership with New Balance is one that keeps evolving.

Retailer listings peg a mid-November 2025 release, with a $220 tag and limited availability through select stockists and Joe Freshgoods’ own channels. Expect them to vanish faster than grandma’s Tupperware at a cookout.

For more on Chicago’s sneaker royalty, check out the keeping the city laced.