Kith Have Dropped a New Loyalty Program and an ASICS Colab to Match

New year, new ! imprint have kicked off 2026 with a brand new loyalty program, and an collaboration to match the three-tiered system.

This year is Kith’s 15th anniversary, and to kick off celebrations they've refreshed their loyalty program. Now, the Molecule tier will be known as Paragon, Elevation will become Quartz, and Vitality shifts into Voyage. All these categories have been blessed with new colours and customer benefits such as birthday rewards, exclusive product, early access, line-skipping, invitations to events and the ability to enter the new Kith Vault. The refreshed tones will also feature on this year’s first ‘Loyalty Exclusive Collection’, that will host apparel and collaborations with and ASICS.

The collaboration with the Kobe-based brand uses the the hybrid creation that merges the and GEL-Nimbus 17. Fieg helped introduce the silhouette to the world back in 2024, and has since dropped numerous collaborative pairs. For the latest ‘Loyalty Exclusive Collection’, the NY-based designer has opted for monochrome looks, theming them around the program's three colours of ‘Paragon’, ‘Quartz’ and ‘Voyage’.

You can expect this trifecta of Kith x ASICS GEL-Kayano 12.1s to arrive on January 12, exclusive to members of the retailer’s loyalty program and associated tier.

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