Rich Paul Goes Full Luxe on the New Balance 2010

One of the most unassumingly hype sneakersphere collaborations of the 2020s has been between and superstar sports agent Rich Paul. The founder of Klutch Sports Group dropped a heater back in and then again in both of which wreaked havoc on release calendars. Now, Paul is set to return to the sneaker spotlight with an

Back in February this year, the man himself was spotted courtside at the rocking a pristine pink pair of 2010s, which was the first hint we had that Paul was set to whip up his own version. Now, imagery has surfaced of a ‘Plum’ iteration that features the agent’s logo. It’s currently unclear whether these two pairs seen already will release as a pack or not – and it should be noted that the pink version peeped courtside didn’t feature any special logo placements on the tongue. The ‘Plum’ boasts a luxe tonal look, featuring a deep wine-coloured hue as the mesh base layer, complemented by purple suede panels across the upper and a two-tone midsole.

Neither New Balance nor Rich Paul have announced any release dates for the ABZORB 2010, but we suspect a launch soon. Keep it locked!

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