The People’s Champ Steps In: Muhammad Ali x adidas Superstar

Built on one of ’ most bulletproof silhouettes, the x Muhammad Ali x adidas pays respect to The People’s Champ with restraint and confidence.

The Superstar is already a cultural heavyweight, so the brief here was never about reinventing the shell toe. Instead, Shoe Palace and adidas focus on storytelling through detail. Two colourways lead the charge: a clean white-and-black pair that nods to Ali’s timeless public image, and a deeper brown-based edition that feels pulled straight from the sepia-toned grit of boxing history. Both sit on cream vintage midsoles, giving the shoes that worn-in look straight out of the box.

Flip them around and the references land harder. ‘Rumble in the Jungle’ and ‘Thrilla in Manila’ are stamped across the heels – subtle, powerful reminders of Ali at his most untouchable. Gold ‘Greatest of All Time’ branding reinforces the point without tipping into costume, while star-shaped perforations and premium leather upgrades quietly elevate the classic build.

The finishing touches seal it. Custom packaging, special hangtags styled like boxing gloves, and visual cues pulled from Ali’s prime years all add weight to the release.

Before the belts, before the bravado, Muhammad Ali was a cultural force that stretched far beyond sport. He wasn’t just winning fights – he was rewriting the rules around race, politics, faith, and self-expression in real time. Ali spoke when silence was safer, stood firm when compromise was easier, and backed it all up inside the ropes. His influence rippled through music, fashion, and street culture, making him as much a style icon as a sporting one.

The Shoe Palace x Muhammad Ali x adidas Superstar lands on December 18 for $110.

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