Y2K Heat Activated: SNIPES Unveil Exclusive Air Max Muse

are firing up another heater for 2025, rolling out an exclusive that looks like it’s been siphoned straight from a Y2K fever dream. This edition drags the Muse deep into burgundy territory – glossy, moody and coated with enough sheen to make a streetlight blush.

The Air Max Muse only debuted in late 2024, but it’s already carved out a rep as one of Nike’s most intriguing new runners. Sculpted overlays, wind-swept lines and exaggerated proportions give it undeniable 2000s energy, and SNIPES take full advantage by coating the upper in rich lacquered wine tones. Mesh inserts break up the shine, metallic accents pop at just the right angles, and tonal laces lock everything into a single, saturated palette.

Underfoot, the setup stays Muse-worthy and fully verified. A full-length foam midsole handles the everyday cushioning, while a Max Air heel unit adds that punchy rebound Nike are famous for. The silhouette’s oversized arch is one of its defining traits, working with the sculpted midsole to create a lifted, lively feel.

And while SNIPES aren’t wheeling out celebrity histrionics, it didn’t escape the algorithm that Kim Kardashian quietly slipped the Muse into an IG 'fit earlier this month – a drive-by flex that had half the internet pinching to zoom like their lives depended on it.

SNIPES exclusive. Burgundy cranked to dangerous levels. Don’t get caught sleepwalking.