Sound the Alarms – The Air Jordan 4 ‘Bred’ Is Returning in 2026

Yes, the most essential of them all – the 'Bred' – is returning in 2026. The one wore while hitting ‘The Shot’. The colourway that’s been propping up ‘grail’ lists for 35 years and counting.

The ‘Bred’ has one of the cleanest retro records in , and every comeback hits hard. After the OG dropped in 1989, the first retro arrived in 1999, bringing back the exact 'Black/Cement/Fire Red' recipe with pristine ‘Nike Air’ branding. Numerous sneakerheads still call it the best retro has ever produced.

The shoe returned in 2008 via the program, bundled with a and stamped with a Jumpman on the heel instead of 'Nike Air'. The build was bulkier, but the colourway still moved like hot stock.

Then came the 2012 retro, another Jumpman-heeled version that helped reignite mainstream love for the Jordan 4. A new generation of sneakerheads claimed the silhouette right there.

But the real cultural earthquake hit in 2019, when the ‘Bred’ finally with 'Nike Air' restored. That release brought OG purists, new-school collectors and every reseller with a pulse into the same checkout queue. It sold out instantly, and still commands heavyweight resale numbers. Then, just last year, 'heads got a Jordan-sealed Valentine's treat with the , which opted for tumbled leather instead of the full-suede upper.

Now the 2026 'Bred' is loading – and early whispers point to another heritage-correct build. Black nubuck, 'Cement Grey', 'Fire Red', 'Nike Air' on the heel… the whole nine.

Clear your calendar, recalibrate your budget, and warn your plug. The 'Bred' 4 is coming back – and history says the streets are about to lose their minds.

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