Bling, Bling! PUMA's Speedcat Shines in All-New Swarovski Colab

have long been the go-to for sneaker brands looking to inject serious shine into their product – from to – but have a history with the crystal powerhouse all their own.

Past efforts, like the Swarovski-adorned , proved the Big Cat could indeed mix crystal and classic design – but this latest release puts the Speedcat front and centre, making serious noise with its full luxury treatment.

The release isn’t just about sparkle. With 5300 crystals carefully set across the upper, midsole and branding, the former F1 silhouette is reworked into part technical feat, part collectable piece.

The timing also hits perfectly within the streetwear-meets-luxury scene. Recently, a whole host of brands have been refitting classic silhouettes into glitzier iterations – the and , for example – but few achieve the same balance of craft and cachet.

With Swarovski in command, the Speedcat crystallises what happens when technical precision, design DNA and cultural pulse are thrown together: a new release crafted to crank necks and rotations alike.

You can cop the Swarovski x PUMA Speedcat on October 24 via Swarovski online and in-store.

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